华伦天奴旗舰店 2013-2014

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Apr 29, 2023 06:32 AM
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大卫·奇普菲尔德(David Chipperfield)
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3723
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The New York flagship store is located on Fifth Avenue in the former Takashimaya Department Store, which was designed by John Burgee and Philip Johnson. The project occupies three floors of retail space and features a new street facade that extends over eight floors.
Architectural elements take center stage in the design concept, with features such as staircases, walls, and columns being prominently displayed. On the exterior, the building incorporates a new slim, transparent facade composed of black steel and aluminum. This design, inspired by iconic modernist buildings such as Mies van der Rohe's Seagram Building, features vertical bars with a brass finish on the lower part of the facade, while the upper floors remain black. The brass finish unifies the store front across the three retail levels. A brass lantern, a clock, and the Valentino sign are also integrated into the facade system.
At the entrance level, a double-height space houses a monolithic staircase made of palladiana that rises through all store levels. The entrance space itself is made of terrazzo and features a display wall with a series of single shelves exhibiting different items. On the ground floor, accessories are displayed on a range of timber furniture that sits in conjunction with long marble plinths.
The first floor follows the Woman store concept developed for previous flagships, with an enfilade of rooms, each with different architectural characteristics, separating different products. A range of materials, including grey Venetian terrazzo with Carrara chippings, timber, marble, leather, carpet, and carbon fiber, are used to complement the merchandise. The subdued color palette focuses attention on the collections.
On the third level, the Man store concept has terrazzo walls and palladiana floors. Oak shelving and hanging elements are supported by polished brass fixtures around the perimeter, which incorporate LED lighting to discreetly illuminate each shelf or display. The Man store concept offers a consistent experience through unified floor surfaces. A series of pure volumes, free-standing columns, and solid blocks made of marble echo the design of the ground floor.
The general lighting strategy of the Fifth Avenue store reflects the variety of spaces and finishes. Overhead sources combine concealed ambient lighting with crisp product lighting on the periphery of the rooms, while the center is lit with chandeliers.
纽约旗舰店位于第五大道的前高岛屋百货商店,由约翰·伯吉和菲利普·约翰逊设计。项目占据了三层零售空间,拥有一道新的街道立面,延伸至八层高度。
建筑元素成为设计概念的中心,楼梯、墙壁和柱子等特色元素被突出展示。在外部,建筑采用了一种新的纤细透明立面,由黑色钢材和铝制成。这种设计受到了现代主义建筑的启发,如密斯·凡·德·罗的西格勒姆大厦,立面的下部采用了黄铜饰面的垂直条纹,而上部保持黑色。黄铜饰面将店铺立面统一贯穿了三个零售层。黄铜灯笼、时钟和Valentino标志也被集成到立面系统中。
入口层是一个双层高的空间,设有一个通过所有店铺层次的单块Palladiana楼梯。入口空间本身由水磨石制成,并配有一系列单个货架展示不同的物品。在一楼,配饰展示在一系列木制家具上,与长条大理石基座相呼应。
第一层遵循之前旗舰店开发的女性概念店,由一系列不同建筑特色的房间组成,分隔不同的产品。使用一系列材料,包括带卡拉拉碎石的灰色威尼斯水磨石、木材、大理石、皮革、地毯和碳纤维,来补充商品。柔和的色调让人们关注到了珍藏品。
第三层男性概念店具有Terrazzo墙壁和Palladiana地板。橡木架子和悬挂元素由镀铜的配件支撑,周边设有LED灯具,以便于照亮每个货架或展示。男性概念店通过统一的地板表面提供了一致的体验。一系列纯净的体积、独立的柱子和由大理石制成的坚实区块回应了一楼的设计。
第五大道店的总体照明策略反映了不同空间和饰面的多样性。顶部光源将隐蔽的环境照明与房间周边的清晰产品照明结合在一起,而中心则用枝形吊灯照明。
Date:2013-2014 Gross floor area:1,143 m² Client:Valentino USA Architect:David Chipperfield Architects, Milan Director:Giuseppe Zampieri Associate Director:Giuseppe Sirica Project architect:Adolfo Beradozzi Structural engineer:Eipel Engineering Group (New York), Scl Ingegneria Strutturale (Milan) Services engineer:Rosini Engineering Façade engineer:Seele Façade consultant:Heintges Surveyor:Milano Rilievi Site supervisor:Studio 3 Architetti Associati General contractor:Michilli Construction and Consulting Photography:Santi Caleca
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The Valentino New York Flagship Store is located on Fifth Avenue in the former Takashimaya Department Store, which was designed by John Burgee and Philip Johnson and opened in 1993. The 1,100 square meter flagship store (1,400 square meters including the basement) officially opened on August 1, 2014. It continues the new store concept developed for Valentino by David Chipperfield Architects in collaboration with the brand's creative directors in 2012. By combining old and new, the store concept generates a palazzo-like atmosphere, steering away from a showroom approach of a traditional boutique and promoting a more architectural retail format instead.
Architectural elements are at the heart of the design concept. Architecture is brought into the store rather than remaining on the exterior alone, thereby reducing the use of superficial decoration and thin panels to create an interior scenography. Architectural features such as staircases, walls, and columns remain exposed to reveal their intrinsic materiality and complement the items on display. This approach imbues the store with a sense of permanence and purity that reflects the quality of the brand's products.
While the store concept has been implemented in numerous locations worldwide, the Fifth Avenue Flagship Store also integrates new developments. The building incorporates a new slim, transparent eight-story façade composed of black steel and aluminum, inspired by some of the city's modernist icons, such as Mies van der Rohe's Seagram Building. At the lower part of the façade, the vertical bars have a brass finish, while the five upper floors remain black. The brass finish unifies the store front across the three retail levels. Also integrated into the façade system are a lantern, a clock, and the Valentino sign—all presented as (brass) elements of the façade.
At the entrance, a double-height space houses a monolithic staircase made of palladiana. This staircase connects all the store levels, taking the customers on an ascending tour and allowing them to observe and experience the striking entrance space from the upper levels. This entrance space is made of terrazzo and features a display wall (8 x 8 meters) in which a series of single shelves exhibit different items.
At ground floor level, a completely new Accessories Concept is adopted, with terrazzo perimeter walls on which brass and oak shelves are attached for product display. A new range of timber display furniture sits in conjunction with long marble volumes that act both as plinths and furniture.
The level above follows the established Woman Store Concept: an enfilade of rooms, each with different architectural characteristics, separating different types of merchandise. Each space offers a distinct atmosphere generated by a custom palette of colors, textures, and lights. The architecture is designed to complement the pieces on display, making use of a range of materials (grey Venetian terrazzo with Carrara chippings, timber, marble, leather, carpet, and carbon fiber) subdued in color to focus attention on the collections and also evoke a sense of intimacy.
On the top store level, the new Man Store Concept uses terrazzo walls and palladiana floors. The collection is displayed on oak shelving and hanging elements, which are supported by polished brass fixtures around the perimeter. These features incorporate LED lighting, allowing each shelf or display to be discreetly illuminated. The Man Store Concept offers a consistent experience through unified floor surfaces of terrazzo and palladiana. A series of pure volumes, such as the marble blocks and free-standing marble columns, complete the architecture in a similar way to the ground level, where the new Accessories Concept is applied.